Lloyd November 12th, 2009

Last week I was lucky enought to spend the morning with my good friends Simon Nickell and Victoria Taberer-Bond at Euphoric Flowers. Although their creative partnership started many years ago they only founded Euphoric in 2005. However, in that time they have established themselves as one of London’s foremost wedding and event florists.
We had an early start at
New Covent Garden Market where they were selecting the flowers for their weekend commisions which included a civil partnership at the vast
Crystal Room in the Mayfair Hotel in London and an awards ceremony for the
British Guild of Travel Writers.
Simon and Victoria are regulars at the market and knew what they needed and where to find it. Before long they were loading their van with Molucella, Orchids, Gladioli and Heliconia.
Then it was back to their workshop in Fulham but not before we enjoyed a fry up in the market cafe!
As you can imagine, the Euphoric Flowers workshop smells divine and, large as it is, the place is full to the brim with exotic flowers, vases of all shapes and sizes and other flowery ephemera.
Apart from working on around 25 weddings a year, the pair find time to supply flower arrangements for the
Marcus Wareing restaurant at the Berkeley Hotel,
Pronovias and
LSA International. They are also the approved florists at
London Zoo.
As regular readers of my blog will remember, Euphoric Flowers designed the floral arrangements for the wedding I photographed at Great Fosters Hotel back in the summer.
I would suggest that the secret to Simon and Victoria’s success is the great working relationship they enjoy and the passion they both display in their work.
Tags: flowers, venues
What a lovely blog post; so nice to see our friends at Euphoric in action at the market!
Nice to see where the flowers at weddings come from. These seem like great people.
Great photographic perspective on the day in the life of a florist. Very nice work!
very cool. it’s nice to see some of what goes into creating a wedding. thanks
Those photographs really show off the work involved in one important part of the wedding.
Love the intimate look at how the flowers become such a big part of a wedding. Very nice, Lloyd!
What a great sneak peak into the inner workings of the florist industry! Great shots, too!
A lovely story – I’m in awe of what I see florists doing week in, week out. Real artists.